Corporate Social Responsibility Bringing Big Organization Back Free Essay Example, 3000 words

Another factor that has contributed to reassessment of their businesses and corporate strategies is the rising awareness of the consumer about the environment and the intense green movement. The green movement has given precedence to corporate social responsibility which has become the buzzword in the business world. To address the environmental needs and to meet the restrictions placed by the International agencies, strategy managers and high level executives are incorporating various CSR initiatives. They opt to use PESTEL (Political, Economic, Social, Technological, Environmental and Legal) model to incorporate these initiatives by identifying which areas will be impacted by various CSR initiatives. For example, recycling of paper will address the political aspect of PESTEL model as it is following the restrictions placed by the UN. With the help of this model, business-strategic managers can identify various CSR initiatives and adopt those addressing each aspect of the model at various strategic levels. 2.0 Different Strategic Levels Strategy is defined as â€Å"the direction and scope of an organization over the long-term which achieves advantage for the organization through its configuration of resources within a challenging environment to meet the needs of markets and to fulfill stakeholder expectations† (Johnson and Scholes, 2006). We will write a custom essay sample on Corporate Social Responsibility: Bringing Big Organization Back or any topic specifically for you Only $17.96 $11.86/pageorder now From big to small organizations, strategy is important as it highlights the direction the business is trying to take, the scope of their business, expectation from their stakeholders, the utilization of their resources, and their advantages over competitors. In big organizations, strategy exists at several levels: corporate strategy, business unit strategy and functional unit strategy whereas in small organization, the levels are intermingled with each other. The corporate strategy is concerned with the overall purpose and scope of the business (Mintzberg et al. , 2005). For example, Microsoft takes a strategic approach to accessibility in product planning, research and development, product development and testing. They are continuously working to make the computer easier to use and handle by building various accessibility features into Microsoft products. They have also ensured that Windows is the most used platform for assistive technology manufacturers. They have built strong collaborative relationships with key government agencies and organizations concerned with disabled people (Microsoft, 2009).